Expert can discuss business of Valentine's Day

While Valentine's Day triggers images of romance for most people, an Ohio State expert says retailers may associate the holiday with dollar signs instead of hearts.

Rao Unnava, an associate professor of marketing, can discuss the business of Valentine's Day, which is the second-biggest grossing holiday of the year. Among other areas of expertise, Unnava specializes in marketing research and consumer behavior. He can be reached at (614) 292-1506 or by e-mail, unnava.1@osu.edu.