Ohio State to blitz media, fans with '13 & Oh!' CAMPAIGN

COLUMBUS - The Ohio State University, taking advantage of a Tostitos Fiesta Bowl television audience that last year drew more than 25 million viewers, will launch its own media blitz this week with a "13 & Oh!" campaign highlighting the university’s academic achievements.

The campaign bridges the Ohio State football team’s 13-0 regular-season finish with 13 key points about Ohio State academics. In Tempe, buttons, T-shirts, banners and brochures will be distributed to targeted audiences throughout the week. Press packets will be provided to the working media estimated at 1,500. Newspaper advertisements will appear in major Ohio daily newspapers on Thursday (1/2) and Friday (1/3).

A member of the Bowl Championship series, the 32nd Annual Fiesta Bowl will pair Ohio State and Miami (12-0) in a battle for the 2003 National Championship crown. Kick-off is Friday at 8 p.m. Eastern.

To view the entire list of Ohio State’s Points of Pride log on to http://www.osu.edu/pop/.

WHAT: Media blitz of “13 & Oh!” campaign.

WHEN: This week (12/30-1/3).

WHERE: Statewide in Ohio and in Tempe, Ariz.

WHY: To promote the university’s increasing academic quality.