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Ohio State University News Tips for 3/3/16

National Humanities Medal winner to speak – March, 3. Kwame Anthony Appiah will be the speaker at the 17th Annual President and Provost’s Diversity Lecture and Cultural Arts Series at 5 p.m. on March 3 in the Ohio Union Great Hall, 1739 N. High St. A well-renowned philosopher, cultural theorist and author, Appiah has published widely on moral philosophy, political theory, ethics, and African American literature and culture. In 2009, Forbes Magazine named him as one of the world’s seven most powerful thinkers and in 2012, he was one of eight scholars presented with the National Humanities Medal by President Obama. CONTACT: Colby Taylor at taylor.972@osu.edu.

Buckeyes helping Flint: College of Social Work students sponsor water drive – March 3-11. Students in Ohio State’s College of Social Work are sponsoring a water drive for Flint, Michigan. It is running through March 11 and both financial and water donations are being accepted. The donated water will help families who do not have clean water to drink, cook with or bathe in. A group of social work students, faculty and staff will deliver the donated water to Catholic Charities in Flint during the week of March 15. To talk with the students and the college and why they are so passionate about the drive, CONTACT Frankie Jones-Harris, communications director, jones-harris.1@osu.edu, or 614-330-2206. SEE: http://csw.osu.edu/students/student-spotlight/ and https://www.gofundme.com/8r3csurg.

Ohio State holds OHI/O Makethon 2016 – March 5 and 6. Over a 24-hour period, engineering students from across the Midwest will gather in Knowlton Hall, 275 Woodruff Ave., to feverishly design and build new technical innovations that capture the imagination and break barriers.
Last year’s event featured dozens of students bringing to life wildly creative technical inventions in 24 sleepless hours – laser musical instruments, drones, a custom pancake printer, and even a remote-controlled video camera robot.
This year, organizers teamed up with numerous student organizations (Electronics Club at Ohio State, IEEE Undergraduate, the Amateur Radio Club, and the Maker Club) to provide a more diverse event and more high-end prizes.Highlighted media opportunities include

  • March 5, 6 to 9 p.m.: Projects under way, nearing the halfway point.
  • March 6, 12:15 p.m.: Judging and demonstrations begin.
  • March 6, 3 p.m.: Final showcase, winners announced, inventions displayed, prizes awarded, and organizers and sponsors deliver closing remarks

SEE: http://go.osu.edu/makeathon-2016.CONTACT: Patrick McCarthy, media team lead, maccarthy.431@buckeyemail.osu.edu.

The Ohio State University achieves StormReady designation. The Ohio State University is officially StormReady, according to the National Weather Service. The designation highlights Ohio State’s commitment to alerting the campus community about severe weather.
To achieve the StormReady designation, communities or universities that apply must meet or exceed specific criteria based on population. The criteria involve having methods for both receiving and communicating information about severe weather, as well as engaging community members in education. Due to its size, Ohio State had to meet the same requirements as local counties such as Franklin, Cuyahoga and Hamilton.
Ohio State utilizes a combination of Buckeye Alert Notifications and social media messages to inform campuses of severe weather information.
Ohio State is one of 187 colleges or universities nationwide to achieve a StormReady designation, thanks to collaboration between the Department of Public Safety and the Office of Student Life. CONTACT: Dan Hedman, hedman.11@osu.edu, 614-292-7672.

Targeted online ads can actually change how you view yourself. Online advertisements targeted specifically at you because of your behavior can actually change how you feel about yourself, a new study suggests.
In a series of experiments, researchers found that young Internet users tended to embrace the identity labels – such as “environmentally conscious” or “sophisticated” -- implied by the online ads they received. The key was that they needed to know that the ads were targeted to them because of their browsing history.
For example, in one experiment, people felt more environmentally conscious after they received a behaviorally targeted ad for a “green” product.“The power of a behaviorally targeted ad for a green product isn’t just that it persuades you to buy the advertised product. It actually makes you feel more environmentally conscious and can change your behavior,” said Rebecca Walker Reczek, co-author of the study and associate professor of marketing at The Ohio State University’s Fisher College of Business.
“In a sense, you become more like what the ads say you are.” CONTACT: Jeff Grabmeier, 614-292-8457, grabmeier.1@osu.edu. SEE: https://news.osu.edu/news/2016/03/02/targeted-ads/