Pharmaceutical Seminar

                         NEWS ADVISORY:
ANNUAL PHARMACEUTICAL CONFERENCE TO FOCUS ON MANAGED COMPETITION

     Everyone's talking about health care reform and managed
care, but what will it mean to pharmaceutical professionals?
That's the focus of the 39th annual Ohio Pharmaceutical Seminar
to be held April 18 and 19 at the Marriott North Hotel, 6500
Doubletree Ave. in Columbus.

     The conference, Managed Competition and Pharmaceutical Care:
A Challenge for the Profession, is sponsored by The Ohio State
University College of Pharmacy.  According to Alan Escovitz,
director of pharmacy extension services at the college, the
seminar is designed for pharmacists and other health care
providers, the pharmaceutical industry, managed care
organizations, consumer groups and health care planners.

     "The two-day seminar will provide a comprehensive analysis
of managed competition -- a market-based plan designed to control
costs while increasing access and quality," he said.  "The
seminar will focus on the emerging role of pharmacists in
delivering preventive and primary health care services."

     Speakers include health care industry experts, consultants
and analysts, executives of managed care and pharmacy benefit
organizations, representatives of the mail order sector, and
members of the academic community.  They will address many public
policy and professional issues related to a managed care market.
A complete schedule is printed in the enclosed booklet.

     Reporters are invited to attend any session.  For further
information or to arrange an interview with a speaker or
panelist, please contact Alan Escovitz at the College of
Pharmacy, 500 W. 12th Ave., Columbus, OH 43210, (614) 292-5380.
During the conference, he may be reached through the conference
desk at the Marriott, 885-1885.


[Submitted by: GERSTNER  (gerstner@ccgate.ucomm.ohio-state.edu)
               
Fri, 25 Mar 1994 15:45:49 -0500 (EST)]
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