07
February
2010
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12:00 AM
America/New_York

Story Ideas for Media 2/8/10

News

Ohio State MBA team wins national championship. A team of MBA students from The Ohio State University walked away with a $50,000 cash prize on Saturday after winning first place in an international case competition at the 2010 Marketing Summit presented by the Wake Forest University Schools of Business. IBM, the Summit’s primary sponsor, challenged students to spend 36 hours developing a comprehensive marketing plan for its Smarter Cities program, an initiative designed to revitalize developing markets.
An all-women team from the University of Pennsylvania won the undergraduate competition.
Robin Young, the General Manager of IBM Global Technology Services, said she was impressed by how knowledgeable and innovative the teams appeared after receiving a complex case, enduring a 36-hour planning session, and presenting to executives of top global corporations.
“There were jewels in every single presentation that we will be mining for a while,” said Young. “Such talent easily aligns with IBM, which is always looking for the most-innovative ideas and is hungry for fresh approaches from academia.”
CONTACT: Patty Allen, (614) 292-8937. SEE: http://fisher.osu.edu/newsroom/headlines/index.php?folder=65&news=1632

Research

Ohio State study: Family meals, adequate sleep and limited TV may lower childhood obesity. A new national study suggests that preschool-aged children are likely to have a lower risk for obesity if they regularly engage in one or more of three specific household routines: eating dinner as a family, getting adequate sleep and limiting their weekday television viewing time.
Sarah Anderson, assistant professor of epidemiology at Ohio State University, was lead author of the study, which is scheduled for publication in the March issue of the journal Pediatrics.
In a large sample of the U.S. population, the study showed that 4-year-olds living in homes with all three routines had an almost 40 percent lower prevalence of obesity than did children living in homes that practiced none of these routines.
Other studies have linked obesity to the individual behaviors of excessive TV viewing, a lack of sleep and, to a lesser extent, a low frequency of family meals. But this is the first study to assess the combination of all three routines with obesity prevalence in a national sample of preschoolers.
The researchers suggested that adopting these three household routines could be an attractive obesity-prevention strategy for all families with young children, especially because these routines may benefit children's overall development. CONTACT: Emily Caldwell, (614) 292-8310, caldwell.151@osu.edu. SEE: http://researchnews.osu.edu/archive/homeroutines.htm

Events
Help available in filling out college financial aid paperwork – Feb. 14.
Record numbers of families are expected to attend College Goal Sunday, which takes place at 2 p.m. on Sunday (2/14) in three Franklin County locations. Ohio State University is sponsoring the session at the Godman Guild, 303 East 6th Avenue in Columbus – where financial aid counselors and other volunteers will assist families complete the form. College Goal Sunday is a national program to help students and their parents with the Free Application for Federal Student Aid (FAFSA) form, which is required for nearly all financial aid. It began in 1989 and has expanded to nearly all 50 states. Studies show that a student is 50% more likely to attend college when they complete the FAFSA. While walk-ins are welcome, registration is encouraged. SEE:
www.ohiocollegegoalsunday.org

The person listed as the CONTACT will have the most current information about the story. Call on our media relations staff for help with any Ohio State story: Liz Cook,(614) 292-7276 or cook.17@osu.edu; Shelly Hoffman,(614) 247-4748 or hoffman.511@osu.edu; Jim Lynch,(614) 247-4110 or lynch.270@osu.edu; or Amy Murray,(614) 292-8385 or murray-goedde.1@osu.edu